How a company might lose more than $7 billions in 30 minutes
Dec 04, 2018, Burak Yildirim
I've been working at WebGazer for seven months. For every day I spend in this business, I feel like I'm trying to run on a tightrope. Since our job is website monitoring, I see the similar downtime tragedies every day. I was reading some old downtime stories like "Amazon has lost $3.75 million in only 20 minutes!". Then, I decided to make a research about some possible downtime tragedies might happen.
You know everything is possible and nothing is unbreakable on the internet. For example, we all have a moment that we couldn't connect to Facebook, Google or Amazon. So, I want to focus on one of the biggest e-commerce websites. After he decided to retire, I salute Jack Ma with my first possible downtime tragedy about his empire Alibaba.com. For those of you who don't know what Alibaba.com is, it is an e-commerce giant with a market cap of $500 Billion. It operates as an online and mobile commerce company. You can call it as Chinese eBay.
Let's talk about a possible downtime tragedy that might happen to Alibaba.com. November 11th (11/11) is a magical day for China since it has only "1" in it. It's a celebration day for single people. So basically, it's some other version of "Black Friday" which you can find millions of discounts and promotions on Alibaba.com for a day. In the last six years, the interest for China's Single's Day increased sharply. All these things happened in 24 hours at 2016 Single's Day.
- Alibaba handled 1.48 billion transactions in 24 hours,
- Total sales of $25.3 billion made,
- Total order numbers hit 812 million,
- More than 140,000 brands took part on Alibaba's platform Tmall and offered 15 million products,
- $7 billion of goods sold in the first 30 minutes.
Those all happened when we were drinking our Saturday morning tea. So, what if Alibaba.com went down for 30 minutes? Let's say right after they start the discounts, Jack Ma plugs out the cables by an accident when he is walking around the office. Imagine you are losing $3.89 million in 1 second. Can you imagine what would be done with that much money? Let's assume you get all the cash into your pocket:
- Acquire Lakers and Warriors and go to the barbeque,
- Acquire Barcelona and go to the barbeque,
- Invest in WebGazer and let's go to the barbeque together.
Seriously, you might not be an Alibaba but, if you make money from the internet, you got to be sure everything is working well. Working well doesn't mean your website only needs to be up/online. Besides, your page load speed is another matter. According to Google's research, 53% of the people leave the website if the page does not load in 3 seconds. All these things and further worries are the reasons why website monitoring is essential. So here we are. WebGazer checks if your website is up and running. You don't need to do anything else but use WebGazer to overcome all these concerns. If you are not using a website monitoring tool, I suggest you give a chance and see how beneficial WebGazer is for your business.